Every city has runners.
But very few have someone who holds them together.
In Greenville, that person is known as The Mayor. His leadership isn’t loud.
It’s steady. Authentic.
It’s showing up - again and again - when it matters most.

The Waterfall Series is designed for runners whose flow never stops -moving seamlessly from miles on the trail to the rhythm of the street.

RUN GVL is more than a phrase - it’s a shared rhythm across Greenville’s streets, trails, and bridges. It belongs to all of us who lace up, step out, and move this city forward together. #RUNGVL

They call him the Captain.
 Not because he asks for it - 
but because his actions reflect it. He gives encouragement like it’s fuel, and somehow there’s still always enough to go around.

The GUTS Elite Reserve Race Line is the pinnacle of performance with ultra-light, race-day fabrics and a stripped-down design built for pure speed.

Launching Spring 2026, Elite Reserve is limited, uncompromising gear for runners who show up to the starting line ready to chase greatness.

Try on our gear at:

Run In - Greenville

1301 E Washington St, Greenville, SC 29607

Ventilated. Polarized. Locked in for the ride.

Engineered for speed and comfort. Featuring laser-cut ventilation holes at the brow for superior airflow. Polarized optics cut glare and sharpen clarity, so every road and trail detail is crystal clear.

We create custom performance apparel for companies, running clubs, and teams who want gear that represents their community. From design to production, we help bring your vision to life with high-quality pieces built to perform on the run and look great beyond it.